The ICC on Wednesday announced details of the official ICC Cricket World Cup 2011 song De Ghumaa Ke which has been composed by the Indian musical trio Shankar-Ehsaan-Loy.
Regarded as one of the most popular and critically acclaimed music directors of Bollywood, the trio has created an upbeat song, with versions in Hindi, Bangla and Sinhalese that will feature in the build-up to and during the tournament that will run from 19 February-2 April 2011 in Bangladesh, India and Sri Lanka.
De Ghumaa Ke is a passionate expression that creatively captures the fierce sense of competition and the desire to win. It literally means Hit It Hard. This local cricket euphemism is every fan’s wish and every cricketer’s intention. It encapsulates all that it takes to win a match.
Mahadevan, looking ahead at the song, said: “To be able to reach out to millions of cricket fans from all across the world who are so passionate about the game through our song is an incredible feeling. What’s more incredible is to have people sing and dance to our song and be able to watch them enjoying themselves so immensely.”Noorani commented: “I am honoured that a campaign of this magnitude was brought to us and that we were given the platform to create a song not only for India but for our neighbouring countries as well.”
Mendonsa was equally excited when he remarked: “The process of creating the song was a lot of fun. It’s lovely to bring a song to a multitude of cricket lovers who think, love and live cricket.”
Each member of the trio has brought to the group his own unique talent and experience, combining the Carnatic and Hindustani vocal tradition (Shankar), Western Rock (Ehsaan) and a deep understanding of fusion including a virtual mastery over the Electronic Synthesizer (Loy).
The song will be released on 31 December via various radio networks in India and also on ESPN STAR Sports, the ICC’s global production and broadcast rights holder. Details on how fans can access the song will be announced in due course.
